The Requirements of Working to a Brief

Briefs

• A brief is a summary of a client's expectations for the media piece they have given you to do. A brief details what you have to include in order to complete the task assigned and includes specific points from the client  that can aid the creator in completing the product to the
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• to be given a task to complete, often for reward
• Tender is an open commission where the client advertises to multiple or any creators and then chooses the product that is best suited to their requirements.

• How else could you respond to a brief? (Think about the one you created an animation for…)

Reading a brief

• Discuss recognising the nature of and demand implicit in a brief, e.g., what was specified in the E4 ESting guidance that you had to include/meet?

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only provided music

10 secs

Negotiating a brief

• Discuss how much room you had to negotiate the brief.
• could do whatever we wanted, subject-wise.
• had to use music from a provided selection
• could not be longer than 10 seconds, give or take a few milliseconds. 
• creative versi
• could not consult E4, as brief is part of competition

• In the media industry, what degree of discretion do/would you have in interpreting a brief?
• What constraints (legal, ethical, regulatory) might you face when responding to a brief? What constraints did you face?
• Did you have to make any amendments to proposed final product? Why?
• For what reasons might there be amendments to; a budget? Your fees? Conditions outlined in the contract?

Opportunities

• Why might someone respond to a brief?
• Identify opportunities that you had for self-development.
• What new skills did you learn?
• Did you have to multi-skill at all during the project?
• What contributions did you make to the project brief?